AI business outcomes 3

https://jbc38z6or2.image-perth.org/why-your-ai-portfolio-should-be-more-than-just-models

We've been using machine learning to spot patterns in customer behavior that humans usually miss, and it's directly translating to better retention numbers and less churn. Instead of just making predictions for the sake of it, we're actually tying each model's output to a measurable business goal, like reducing support tickets or increasing average order value. It takes some iteration to get the data pipeline right, but once it clicks, you see real impact on the bottom line.