Changing SaaS pricing often means juggling higher revenue per customer against...

https://fernandosbrilliantnews.iamarrows.com/why-did-my-pricing-test-show-higher-revenue-but-lower-total-orders

Changing SaaS pricing often means juggling higher revenue per customer against a drop in conversions. In this article, we explore how a 31% conversion drop versus a 22% revenue lift played out in real terms