Changing your SaaS pricing often means balancing fewer sign-ups against higher...

https://www.bookmarking-keys.win/changing-saas-pricing-often-means-juggling-a-31-drop-in-conversion-with-a-22

Changing your SaaS pricing often means balancing fewer sign-ups against higher revenue per customer. One case showed a 31% drop in conversions but a 22% lift in overall revenue