market analysis and competition
https://sierra-wiki.win/index.php/What_Is_Competition_Analysis_and_Why_Your_SEO_Agency_Needs_It
For market analysis, I track competitor pricing and product shifts every quarter, which helps me spot gaps in our own strategy. Last month, I noticed two rivals launching eco-friendly lines, so I adjusted our positioning to emphasize durability instead. This constant back-and-forth feels less like research and more like keeping tabs on a neighborhood rumor mill.