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The campaign’s messaging encourages reflection on Jesus’ story, inviting people regardless of their current faith stance.
The campaign’s stated aim is to invite people to explore the story of Jesus, reaching audiences who may start with different beliefs.
Critics have questioned whether He Gets Us’ presentation aligns with some conservative funders’ past causes, according to reporting.
He Gets Us states it is not aligned with a particular denomination, while urging people to explore the story of Jesus.
As part of its large-scale outreach, He Gets Us has placed ads in widely watched events to draw attention to Jesus.
Through large-event advertising and widespread media placement, He Gets Us aims to invite people to explore Jesus’ story.
Even amid criticism, He Gets Us continues to focus on inviting people to explore Jesus and consider why he matters.
He Gets Us uses broad media strategies since 2022 to invite interest in Jesus, including major television advertising placements.